During the event the company announced Nokia Comes With Music, a revolutionary program that enables people to buy a Nokia device with a year of unlimited access to millions of tracks from a range of great artists - past, present and future. Once the year is complete, customers can keep all their music without having to worry about it disappearing when their subscription is over.

 

"We set out to create the music experience that people are telling us they are looking for - all the music they want in the form of unlimited downloads to their mobile device and PC," said Anssi Vanjoki, Executive Vice President and General Manager, Multimedia, Nokia. "Even if you listened to music 24 hours a day, seven days a week, you would still only scratch the surface of the music that we're making available. Comes with Music fulfils our dream to give consumers all the music they want, wherever they want it, while rewarding the artists who create it."

 

The program will launch with Universal Music Group International, and Nokia is in discussion with the remaining major international labels.

 

Universal Music Group International Chairman/CEO Lucian Grainge was at Nokia World to launch the program with Nokia. "It's fantastic to work with Nokia on Comes With Music," said Grainge. "We feel it's an innovative way for people to discover and enjoy new artists, while at the same time having access to the amazing depth of the Universal catalog. Comes With Music allows our artists to reach new audiences in a very easy and affordable way."

 

 

Nokia also gave further details of the upcoming Ovi Internet services environment. Ovi, meaning 'door' in Finnish, enables consumers to easily access their existing social network and content, acting as a dashboard to a person's life.

 

"Ovi combines the mobile, PC and web environments into an easy to use experience with common user interface elements that provide consistency and simplicity," said Vanjoki. "We started the Ovi services rollout with the individual services in navigation, music and games, and the next step is to provide an integrated experience. The complete Ovi environment and new services will be rolled out continuously throughout 2008."

노키아.... 역시 그냥 남보원이 아닌겨. 갠적으론 노키아의 이런 시도가 성공했음 좋겠다 싶다. 매뉴팩쳐러, 벤더, 캐리어, 엔드유저 어플 디벨로퍼의 경계가 넘나들며 춘추전국이 도래했음 좋겠다. 왠지 가능성의 확장과 밀접해지는 거 같은 느낌이랄까?